If you want to retain long-term employees, invest in them.
“When employees feel they’re learning, they’re more engaged in their job. They’re more satisfied and look for long-term careers within the company,” says Kathryn, Quartet’s HR Administrator.
Employees aren’t the only ones who benefit from development programs. Companies retain more talented, well-rounded employees, and clients experience better service.
High employee turnover damages client relationships
Client-IT provider relationships are strengthened through communication and experiences. The clients disclose IT strategies and business goals with the sales team and account managers. They carry good faith the IT provider will advocate on their behalf.
On the other hand, if an IT provider has a high turnover rate, the company-client relationship erodes. The client is passed between new account managers, attempting to build a relationship on a weak foundation. As a result, high employee turnover reflects negatively to clients.
Engage your employees
It’s expensive to recruit, hire and train new staff. In order to retain your expert talent, engage your employees by developing them. Failing to do so can lead to inconsistent personalities associated with turnover, which can harm the image of your brand.
As your brand image deteriorates, so does the quality of the customers you attract. Developed customers seek professionalism and consistency – two characteristics that can only be achieved with educated and experienced personnel.
What can you do to develop your employees?
1. Formal training – Fund apprenticeship and mentorship programs, certification courses, company-related post-secondary education to teach employees more about their positions, field, and industry at a higher level.
2. Hire from within – Give staff members who understand the company and its culture a chance to advance their careers by promoting from within. Staff who feel valued are more motivated, and likely to perform better.
3. Specialized training – Provide specific training sessions to enhance general skills, such as communication, leadership, and teamwork.
4. Performance Management – Deliver feedback to employees to help them monitor and reach their goals. A formal written document contributed to by management and fellow employees can better develop an employee’s skillset, thus building a sustained culture of excellence.
5. What are you doing to invest in your employees? How are you making them enthusiastic to learn?